The Southern African Music Rights Organisation (SAMRO) is a leading regional copyright administration business, dealing primarily with the administration of music composersâ€™ and authorsâ€™ Performing Rights.
SAMRO was established in 1961 under the stewardship of Dr Gideon Roos Senior, to protect the intellectual property of composers and authors and to ensure that their creative output is adequately accredited and compensated both locally and internationally.
Today, SAMRO has grown into an internationally recognised collecting administration business representing more than 12 000 music creators. It has built up a solid reputation as the primary representative of music Performing Rights in Southern Africa, and is well respected among its global peers as a leading music rights society.
SAMROâ€™s scope has also expanded beyond the administration of Performing Rights to include Mechanical Rights and Needletime Rights.
Performing Rights royalties are earned by music composers, lyricists and publishers when their musical works are performed in public â€“ for example, on radio or TV, in a business environment or at a concert;
- Mechanical Rights royalties are earned by composers, lyricists and publishers when their musical works are physically reproduced on a CD, DVD, tape, video, MP3 or computer hard drive, or as cellphone ringtones; and
- Needletime Rights royalties are earned by recording artists (such as musicians, singers or backing vocalists, and studio producers, who do not necessarily have to be the authors of the work) when one of their recorded performances is played or performed in public, for example, on a radio station.
SAMROâ€™s primary role is to administer copyright in music creatorsâ€™ and publishersâ€™ intellectual property (i.e. their Performing Rights). It does so by licensing music users (such as television and radio broadcasters, live music venues, and establishments that play music, such as retailers, restaurants and shopping centres), collecting licence fees and distributing royalties to music creators.
SAMRO also plays a vital role in funding and supporting music and arts education through the SAMRO Foundation. It also boosts the local music industry by hosting regular seminars and workshops, and supporting conferences such as MOSHITO, to help foster and develop creativity across all categories and genres of music.
SAMRO is committed to being a world-class African copyright administration business that upholds the highest standards of corporate governance, business ethics and management in its quest to make a valuable and lasting contribution to the lives of its members, to South African cultural heritage, and to the music industry in general.